Grant Moffat Memorial Ambassador Award


Grant Moffat, Holmsyde Charolais, Forrest, Manitoba, was a Charolais breeder, photographer, writer, youth enthusiast, judge, sales manager, fitter, editor and accountant. He was a special person that everyone could learn something from.
He never felt he had to follow the pack or conform to what everyone did. He made his own path. He stuck with purple even when it wasn’t in style. Purple Grant had a trademark that everyone knew. In marketing, brand name recognition is important and Grant had it mastered for decades.
In the cattle industry, Grant touched the lives of many. He helped countless numbers of young boys and girls get started in showing cattle. In fact, summer 2006 he commented that he could remember taking 86 kids on the show road with him. Grant’s summer holiday was taking a full trailer of cattle and a couple of greenhorns to a few shows a weekend for a good part of the summer.
In the previous few years, Grant still enjoyed going to these shows, but as a photographer or a judge, not as a fitter or showman having to do the work.
Grant was a tireless promoter for the Charolais breed for many years and the youth of all breeds. He was named the CCYA Honoree for his dedication and commitment to their program. Through the 80s and 90s, there wasn’t a breeder in any breed that exhibited at more shows, attended and supportd more sales across Western Canada than Grant.
Grant was one of the younger presidents of the Manitoba Charolais Association in 1980 and also served as secretary for a time.
He embraced change, buying a laptop and digital camera, he worked hard to learn to use them not just for fun, but to improve the projects he was dedicated to doing.
Grant went missing August 18, 2006 at the age of 55